Toyosi Etim-Effiong Discusses Nollywood’s International Expansion and Industry Growth
Toyosi Etim-Effiong, the CEO of The Good Media, has long been an advocate for bringing Nigerian films to a global audience.
As the founder of The Good Media, a company dedicated to creating structure within Nigeria’s film and television industry, Toyosi believes that Nollywood has the potential to expand far beyond the country’s borders.
During a recent interview with Nollywire at the Nile Entertainment Group launch, Toyosi shared her thoughts on the positive influence Nile Entertainment could have on the Nollywood landscape.
“For a long time, I think people have been in one direction hurdled together but now we see that there is space, there is room and we’ve been called to occupy space right. It’s great to see Nile media occupying the space,” she remarked.
She further expressed her hope that with increasing industry competition, Nigerian creatives would receive better financial compensation for their work.
“I’m looking forward to talents being remunerated even better. I believe that competition will help that. Let’s get more money in people’s pockets,” she added.
Commenting on the new cinematic endeavor launched by Moses Babatope of Nile and Mo Abudu of EbonyLife, Toyosi conveyed her enthusiasm and hopes for its success.
“I like the idea of more cinemas, a luxury line, I’m looking forward to that. I just want to see what that looks like and how it will be received in this landscape. It’s more jobs, you know it’s more distribution for the content created, I mean the industry is growing,” she noted.
Having worked with Essence, a platform focused on global Black narratives, Toyosi emphasized the need for more strategic marketing to help Nollywood reach international audiences. She reiterated that the potential of Nollywood is far too great to be confined to Nigeria alone.
“I partnered with Essence for three years, getting Nollywood recognized, putting our content out there globally. I’ve always been of the opinion that Nigeria is too small to contain Nollywood. We just need to do more marketing cos that’s what it is. When we go out and we’re talking to International brands, it is marketing for Nollywood. Nollywood needs more marketing and with Nile, and the power group they have put together, I believe they know how to package the industry well, and that’s what we want global recognition and rewards,” she concluded.
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